What wine sold
Bottles sold, counted from the stock numbers sellers show on their own sites. Three places: the UK's biggest online wine seller, a national supermarket's wine shop and 21 independent merchants. A saved week.
The biggest online seller moved over 42,000 bottles of Grenache and Rhône blends, up from nearly 14,000 the week before. Most sold at £10–15, led by Cabalié 2025 at £13.49 with over 32,000 bottles.
The 21 independents sold 365 bottles of rosé, up from 188 the week before, mostly at £10–15. Provence Rosé, Chateau Routas at £13.20 was their best seller with 137 bottles.
The independents sold 223 bottles, up from 109, mostly at £15–20, with Stoneburn at £15.00 the leader. The biggest online seller went the other way, from over 30,000 down to just over 25,000.
A national supermarket's wine shop sold nearly 15,000 bottles of Chardonnay, up from nearly 2,500, across every price band. The independents sold 157, down from 300.
What to do with it
- Move a Provence rosé in the £10–15 band, such as Chateau Routas at £13.20, to the front of the wine shop this week.
- Put a New Zealand Sauvignon Blanc at £15–20 at eye level, with one from the £10–15 band beside it.
- Add a Grenache or Rhône blend at £10–15 to the red shelf, the band where Cabalié 2025 sells at £13.49 online.
- Open a Chardonnay from the £15–20 band for an in-store tasting this weekend to bring back buyers now picking it up at the supermarket.
Bottles sold by style
The UK's biggest online wine seller
294,263 bottles · 1,058 wines moved
| Style | Bottles | Most sold at | |
|---|---|---|---|
| Grenache and Rhône blends | 42,484 | £10–15 | |
| Shiraz and Syrah | 29,887 | £10–15 | |
| New Zealand Sauvignon Blanc | 25,129 | £10–15 | |
| Merlot | 13,966 | £10–15 | |
| Cabernet and Bordeaux | 12,144 | £10–15 | |
| Castelão-based blend | 11,695 | £10–15 | |
| Touriga Nacional | 10,828 | £10–15 | |
| Rioja and Tempranillo | 10,197 | £10–15 |
A national supermarket's wine shop
119,308 bottles · 1,059 wines moved
| Style | Bottles | Most sold at | |
|---|---|---|---|
| Chardonnay | 14,918 | £15–20 | |
| Rosé | 10,803 | under £10 | |
| Grenache and Rhône blends | 7,655 | £10–15 | |
| New Zealand Sauvignon Blanc | 6,410 | £10–15 | |
| Sauvignon Blanc | 6,082 | £10–15 | |
| Shiraz and Syrah | 5,885 | £10–15 | |
| Pinot Noir | 5,849 | £10–15 | |
| Cabernet and Bordeaux | 5,838 | £10–15 |
21 independent wine merchants
4,848 bottles · 602 wines moved
| Style | Bottles | Most sold at | |
|---|---|---|---|
| Pinot Grigio | 384 | £30 and over | |
| Sauvignon Blanc | 372 | £10–15 | |
| Malbec | 367 | £10–15 | |
| Rosé | 365 | £10–15 | |
| New Zealand Sauvignon Blanc | 223 | £15–20 | |
| Merlot | 173 | £10–15 | |
| Pinot Noir | 169 | £10–15 | |
| Chardonnay | 157 | £30 and over |
Every Monday: what sold near each of your shops and at merchants like you, which of your bottles answers it, and the email, posts and ad ready. You answer yes or not this time. Your first brief is free. See how the brief works
Many wine sellers show how many bottles they have left. We read those public numbers several times a day and add up every fall between two reads. Rises are restocks and are ignored. A single fall that is too big to be shoppers (a stock move, a trade order or a site reset) is left out: 79 this time.
The biggest online seller updates its stock overnight, and much of what leaves goes out in mixed cases to its club members. The supermarket wine shop is read twice a day. The 21 independents are shops across the UK whose sites show stock counts. Styles come from each seller's own grape and colour labels. Prices are each seller's shelf price.
We read only public pages, follow each site's robots.txt and never log in. Sellers are not named. Ziild is not affiliated with any of them.