ZIILD CMO
Ziild CMO for wine merchants

Your email list is your best shop. Ziild CMO™ fills it and makes every send sell.

How many people joined your list last week? The machine grows it every day and sends every week, from each shop's own stock. Your report is ready every morning.

Get your Christmas campaign Scroll a full day →
Ziild CMO · a merchant's Christmas Running
06:00Your report is ready. 212 new subscribers yesterday, most from the gift guide.
06:30Stock check. Chelsea is low on Thursday's Champagne. Its version gets one the shop has.
08:15Christmas newsletter is ready: one version per shop, only wines in stock.WAITING FOR YOUR YES
10:40New page live: "What wine with turkey?" With a sign-up for your Christmas guide.
12:00Gift guide cut into reels and posts. Scheduled up to Christmas Eve.
15:00En primeur note queued for the readers who opened Bordeaux last month.
List goal[YOUR GOAL]
Your time today: one yes.
Christmas 2026 · wine merchants

Your Christmas campaign in 3 days.

You pay only if you approve it. The risk is ours.

01Say yes.No brief, no meetings. We start from your website, your stock and your shops.
02Day 3: all of it.Emails, posts, videos, pages and ads. All from your own stock, each shop with its own version.
03Approve, then pay.£5,000 ex VAT for 73 pieces. Not approved? You owe nothing.
Ready on day 3
8newsletters to New Year, a version for each shop
40posts for Instagram and Facebook
12short videos for stories and reels
5pages: a gift guide and the Christmas searches you miss
8ads for Meta and Google
73pieces in all. Under £70 each.

Plus a sign-up on every page, a QR card for every shop's till and your report every morning. Every post and video leads to the sign-up.

First taste on us. Your Christmas newsletter and posts, made from your own stock. Before you decide anything.

Your changes done within a week. Last start: 20 November.

Selling mostly online?

Your Black Friday campaign in 3 days.

You pay only if you approve it. You choose the deal. We make the rest.

01Early accessSubscribers get the deal first. Everyone else joins the list to get it.
02Five emailsEarly access, launch, reminder, last chance, Cyber Monday. Then straight into Christmas.
03Page, ads, postsA Black Friday page, 12 ads for Meta and Google, 25 posts and 6 short videos.

£5,000 ex VAT for 49 pieces, about £100 each. Only if you approve. Black Friday is 27 November. Last start: 13 November.

At Christmas, the searches go to someone else.

Every one of these could be your page, with your sign-up on it.

Monthly UK Google searches and the first result, October 2026.

2,900"wine hamper"
Number one on Google: Marks & Spencer
2,400"champagne gifts"
Number one on Google: Waitrose Cellar
1,900"wine subscription"
Number one on Google: a newspaper wine club
1,000"christmas wine gifts"
Number one on Google: a gift hamper site
210"what wine with turkey"
Number one on Google: a turkey farm

Three questions for your Monday.

01Where is your sign-up?Count the clicks from your homepage. And the reason to join.
02How many joined last week?Your list is the only customer data you own.
03Does each shop get its own send?Your managers pick their own range. Does your newsletter know?

What it runs for a merchant.

01List growthA reason to join on every page: the Christmas guide, en primeur alerts, shop tastings.
02NewslettersEvery week, one per shop, only wines in stock. Follow-ups only to readers.
03Fine wineEn primeur, cellar plans and in-bond offers to the readers who show interest.
04PagesGifts, food pairing, regions, producers. What people ask Google and ChatGPT.
05SocialReels and posts from your shops and bottles. The queue refills itself.
06ReportNew subscribers and sales per send, per shop. Every morning.

Running today for the largest wine importers in Finland and Sweden.

80,000readers per newsletter, rules checked
30+wine and recipe sites, run from one chat
210,000+times Google's AI answers showed our pages in three months

Every recipe pairs a wine that is in stock. Every newsletter shows only what the reader's nearest shop has.

Start with one season. Keep what pays.

Prices ex VAT. Nothing goes out without your yes.

SHOPS
Christmas campaignReady in 3 days: 8 newsletters per shop, 40 posts, 12 videos, 5 pages, 8 ads and a QR card for every till.£5,000 · 73 pieces · only if you approve
ONLINE
Black Friday campaignReady in 3 days: 5 emails, a page, 12 ads, 25 posts and 6 videos. Then into Christmas.£5,000 · 49 pieces · only if you approve
THENThe merchant CMOList growth, weekly sends per shop, fine wine alerts, pages, social and a report every morning.From £10,000 / month
Ask Ziild CMO

Ask it what you'd ask your marketing team.

What goes out this week? What's selling? This one runs on a demo brand. Yours runs on your own data.

ZZiild CMORunning · demo wine brand
What goes out this week?
Three posts and the "Christmas reds" newsletter for Thursday 07:00, one version per shop. All drafted and checked.
They wait for your yes. Three taps and it's done.
What should we push this week?
The Albariño. 48 bottles in one shop, 3 in another. I'd lead the first shop's send with it.
What goes out this week?…
Why we built it

I have hired the agencies and read the reports that said the campaign went well. So I built the marketing department I wanted. More ideas. More output. Real numbers.

Pasi Sipilä, founder

Not for everyone.

Want another agency deck? Not us. Want marketing that shows up in the numbers? Book 15 minutes.

Book 15 minutes