Book 15 minutes

Tuesday 3 November 2026 · demo: Northwick Roasters, a made-up coffee brand

A day with Ziild CMO.

One working day for Northwick Roasters, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

Christmas gift questions answered before anyone woke

While the arch was dark, the machine scanned the coffee press, drafted answer pages for the gift questions people ask Google and ChatGPT in early November, and flagged one market story worth a post.

  • "Best coffee gift for someone with a grinder": drafted
  • "Whole bean or ground coffee as a gift": drafted
  • Mintel coffee forecast: flagged for a post
07:00 · Morning Briefing02 / 10

07:00: roast day, and one choice

Ziild CMO · 07:00Morning. Christmas campaign, week 2, with 52 days to go. Three posts, the gift newsletter and a new answer page are ready for you. One decision today: move £180 of search money from pod searches to gift box searches in Greater Manchester.
07:10 · Approve The Posts03 / 10

Three roast-day posts waiting for you

INSTAGRAMHuila, roasted today, gift-ready
TIKTOKRoast day, Christmas bags filling
PINTERESTCoffee gifts for grinder owners
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

The gift newsletter, ready for a yes

Subject
Roasted Tuesday, wrapped for Christmas
Thursday 07:30 · to nearly 4,000 subscribers
  • Last Christmas roast, Tuesday 15 December, matches the web shop
  • All six links open the right gift pages
  • Enough Huila gift boxes in stock for the send
10:30 · Stock Alert05 / 10

Huila gift boxes are moving early

Huila gift box, web shop, last 7 daysnearly 40 sold
Didsbury deli shelf2 bags left
Gift boxes left before next roastabout 60
Already done10 kg extra Huila added to next Tuesday's roast, deli reorder drafted
12:00 · Published06 / 10

Grinder gift answer page is live

best coffee gift for someone who grinds their own beans
Coffee gifts for people who already own a grinder
Points to the Colombia Huila whole bean gift box, £24
14:00 · Press Scan07 / 10

Mintel expects coffee sales value to keep rising

Mintel · 13:40Mintel forecasts UK retail coffee sales to grow 22% in value over 2025 to 2030, driven mostly by higher prices and people trading up rather than more coffee sold.

A LinkedIn post on why people are buying fewer, better bags, with Huila as the example, waiting for a yes.

15:30 · Spend Against Sales08 / 10

Pod searches cost money and sell nothing

Search ads on 'coffee pods' terms£180 this month, no sales
Gift box searches, Greater Manchestermost of this week's ad sales
Moved · live from 10:00
17:00 · End Of Day09 / 10

17:00: week 2 is on track

21pieces made today
24 minof your time
£2,100Web shop sales from campaign links this week. Christmas campaign, week 2: about a third of the way to the £6,000 target.
22:00 · Night Shift10 / 10

The roaster rests, the campaign doesn't

Roast-day video scheduled for Wednesday and Friday at 18:00. The gift pages get checked overnight, and tomorrow's briefing lands at 07:00.

That was Tuesday

Next Tuesday the roaster's on again.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Northwick Roasters is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.