Demo brand · Coffee · made by our CMO machine

We made Northwick Roasters a week of marketing. From one packshot.

Four images from one packshot, a newsletter and five posts. Our CMO machine did it in minutes. With you, it does this every week, on your own data, and waits for your yes before anything goes out.

How it works

Northwick Roasters is a fictional brand we created to show what our CMO machine makes. Any likeness to a real brand is accidental. For your brand, the machine does the same with your own products.

01 · Images

One packshot, re-shot. No studio, no photographer.

Northwick Roasters Colombia Huila — typoInstagram grid opener and web shop hero banner

That took minutes, not a shoot day. Every week, for every product Northwick Roasters sells.

Book 15 minutes

02 · Newsletter

A newsletter, written and waiting for your yes.

In your voice, built around one product and one reason to buy it this week. The machine sends only after you approve, and follows up only with people who opened.

Subject: Roasted Tuesday, in your cup by the weekend
Preview: A nerdy little guide to brewing Colombia Huila

Huila, from our railway arch to your kitchen

We roast every Tuesday in our arch in Manchester, and this week the star is Colombia Huila. Here's an easy way to get the best from it. Weigh 15g of beans and grind them medium, a bit coarser than espresso. Heat your water just off the boil, then pour a little over the grounds and let them bloom for thirty seconds. That's the coffee releasing gas, and it's rather satisfying to watch.

Pour the rest slowly in circles and aim to finish in about three minutes. Taste it, then tweak the grind. Too sharp? Go finer. Too flat?

Go coarser. Nobody's marking you, and every cup teaches you something. Tell us what you find.

Shop Colombia Huila

03 · Social

A week of posts. The queue refills itself.

MondayInstagram

Single image

Huila. One origin, one bag, roasted in a railway arch in Manchester. Roast day is Tuesday, so the week starts here.

TuesdayTikTok

Short video using macro shot

It's Tuesday, so the roaster's on. Come and look at Colombia Huila up close. Yes, we're nerds about this. #coffee #manchester

WednesdayFacebook

Single image

Colombia, Huila, roasted every Tuesday. Three little facts, one very good bag. Which brew method are you using?

ThursdayPinterest

Pin

Colombia Huila single origin coffee, roasted in Manchester. Save it for your next brew guide.

FridayLinkedIn

Single image

Our roastery sits in a railway arch in Manchester, and we roast every Tuesday. Available in supermarkets, independent shops and on our web shop.

Want this made for your own brand?

Book 15 minutes

04 · Ask it

Ask the machine what it would do for Northwick Roasters.

It knows what it made for Northwick Roasters on this page. Tell it what your own brand sells, and ask what it would make for you first, what it costs, or how it works with your team.

With you, it works from your own products, sales and stock data.

Rather talk to us? Book 15 minutes

Try:

"What would you do for Northwick Roasters first?"
"What would it cost us?"
"How does it work with our team?"

What Ziild CMO is

Three people and a freelancer. Or one director and a machine.

We have sat in the CEO's chair and signed the marketing invoices. Most of the money went into producing things. Very little went into knowing what worked. So we built the department we wanted. It plans, writes, makes images, publishes and measures, every day. Your marketing director steers it in about five hours a week.

Today

Marketing director, two people, freelancers.
Most of the week goes into producing.
A newsletter a month. Posts when someone has time.
Results reported as "the campaign went well".

With Ziild CMO

Marketing director and the machine.
5 hours a week on operations. The rest on ideas, partners and sales.
Email, social, sites and ads every day.
Every pound of spend next to the sales it made.

How it starts

Live in two weeks. Nothing to hire.

1. 15 minutesYou tell us where you sell and what you want more of. We show the machine on your products.

2. Week oneWe connect your site, product photos, email and social accounts. Your tone and your legal limits go into the rules.

3. Every day afterThe machine plans, writes, makes images and schedules. You get one message: approve or change.

4. Every monthA two-minute report: what went out, what it cost, what it sold, what needs a decision.

Book 15 minutes Ask the machine a question first

It's a machine. It still asks.

Your brand stays yours.

Nothing goes public without a yes.
Emails, posts, ad spend, site changes.

Facts come from your records.
Prices, claims and awards never come from the model.

Your tone and the law, in code.
Checked before anything can be sent. HFSS and alcohol rules included.

Your accounts, your data.
Every action logged. Leave any month.

Running today

A Nordic wine and food importer runs on it.

30+recipe and brand sites, run from one chat

80,000readers per newsletter, rules checked before every send

210,000+times Google's AI answers showed its pages in three months

10 daysof video always scheduled, on every account

Start small · prices ex VAT

Start with one part. Keep it if it pays.

Where we would start for Northwick RoastersContent engine

£1,250 / month

Answer pages, recipes and buying guides for the questions your buyers ask Google and ChatGPT. Cut into posts and short videos, with email sign-ups.

Content engine + campaigns

£2,000 / month

Everything above, plus email and paid social built from it. Live when you say yes, stopped when it doesn't sell. Ad spend paid directly.

Content network

£5,000 / month, all-in

Up to five recipe, pairing and brand sites fed every day and linked to your brand. The setup behind 210,000+ AI-answer impressions.

The full department (email, reports, sales tools, ads only where you are stocked) is scoped per company. A UK marketing executive costs about £3,200 a month with NI and pension.

AI marketing operations · built and run by Ziild

Three people and a freelancer. Or one director and a machine.

We have sat in the CEO's chair and signed the marketing invoices. Most of the money went into producing things. Very little went into knowing what worked. So we built the department we wanted. It plans, writes, publishes and measures, every day. Your marketing director steers it in about five hours a week.

Book 15 minutes See a normal Tuesday

Ziild CMO · example day
Running

06:00Scanned the national press. Two stories about your category, sent to sales.

06:30Stock check. Three products new in stores. Ads moved to those areas.

08:15Newsletter to 80,000 readers is ready. Rules checked.WAITING FOR YOUR YES

10:40New page live: "How much pasta per person?" People ask it 590 times a month. Now they get your answer.

12:00That page cut into reels and posts. Scheduled on every account.

15:00Weekly report sent to the CEO. Spend next to sales, per brand.

Month goal[YOUR GOAL]

Your time today: one yes.

Same director. Different department.

Before

Marketing director, two employees, freelancers.

Most of the week goes into producing.
A newsletter a month. Posts when someone has time.
Results reported as "the campaign went well".
Holidays, sick days and notice periods.

After

Marketing director and Ziild CMO.

5 ha week on operations. The rest goes to ideas, partners and sales.

Email, social, sites and ads every day, including the days nobody remembers.
Every pound of spend next to the sales it made.
Runs on Christmas Eve.

For the CEO

You have paid for marketing nobody could prove.

Now every line of spend sits next to the sales it made, per brand, every month. Fewer people producing. More output. A report you read in two minutes.

For the marketing director

Let your people be creative again.

The machine does the producing, scheduling and reporting. You walk into the board meeting with numbers, not adjectives.

What it runs.

01EmailCampaigns to the full list. Follow-ups only to people who read.

02SocialReels, stories and carousels on every account. The queue refills itself.

03WebsitesRecipe, brand and campaign sites, changed by asking. Products shown where they are in stock.

04AdsGoogle and Meta spend checked against sales, not clicks.

05Shelf dataWhich stores stock you. Ads run where people can buy and stop where they cannot.

06ReportsWhat moved, what it cost, what needs a decision. Per brand, by email.

Built by the machine. Live now.

Food and drink first. Open them, try them.

AI SOMMELIER · EN / FI / SV Winebro "Your own sommelier."

Tell it what is for dinner. It picks the wine and shows which nearby store has it on the shelf today. Try Winebro in English

RECIPE NETWORK · FINNISH 210,000+ times Google's AI answers showed our pages, last three months

Recipe sites that answer what people ask Google and ChatGPT. Every recipe pairs a wine that is in stock. 183,000 on the flagship site, 30,000 more on the new recipe sites. See rosaviinijaruoka.fi

STORE TARGETING · EUROPE 39% of areas near a store could not buy the product being advertised

One product, one German chain. We know which stores stock it, so ads run only where people can buy. See storetargeting.com

Why we built it

I have run companies. I have hired the agencies, paid the freelancers and sat through the reports that said the campaign went well. So I built the marketing department I wanted myself. Fewer meetings. More output. Numbers I can take to the board.

Pasi Sipilä, founder

Pasi Sipilä · founder

Book 15 minutes. We bring this for your brand.

We study your brand before the meeting and bring the same package, made from your own products: images, a newsletter and a week of posts.

Book 15 minutes with Pasi