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Saturday 24 October 2026 · demo: Northwick Roasters, a made-up coffee brand

A day with Ziild CMO.

Saturday or Sunday: nobody at work, the machine runs inside your rules. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

Overnight: three answers drafted, one story found

Before anyone was up, Ziild CMO read the coffee trade press, found one fact worth using and drafted answer pages for questions people ask Google and ChatGPT in the week before Halloween. Halloween is a stretch for coffee, so the campaign leans on what sits around it: darker evenings, the clocks going back tomorrow, and the coffee after a Halloween dinner.

  • "What coffee to serve after a dinner party": drafted
  • "Best coffee beans for a cafetière": drafted
  • Mintel coffee forecast: flagged for a post
07:00 · Morning Briefing02 / 10

Saturday. Nothing needs you.

Ziild CMO · 07:00Halloween campaign, week 2, seven days to go. Autopilot is on: three posts go out within your rules, one answer page goes live and the webshop stock is watched. The newsletter and an ad move wait for you on Monday at 07:00.
07:10 · Approve The Posts03 / 10

Three posts, approved by your rules

INSTAGRAMDarker evenings, slower coffee
TIKTOKClocks go back. Kettle on.
PINTERESTAfter-dinner coffee for Halloween hosts
Autopilot: all three match your rules · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Newsletter ready, waiting for a person

Subject
Roasted Tuesday, poured after your Halloween dinner
Never sent without your yes · waits for Monday 07:00, then goes to around 1,200 subscribers
  • Links to Colombia Huila and the grind options all work
  • Enough Huila in stock to cover the email
  • Sender details and unsubscribe link in place
10:30 · Stock Alert05 / 10

Huila is selling faster than it is roasted

Huila bags sold on the webshop this weeknearly 80
Huila bags left before Tuesday's roastabout 40
Tuesday roast planDrafted at 120 bags, for the roaster to confirm
Huila ads after 40 bags leftPaused automatically
12:00 · Published06 / 10

Answer page live for Halloween hosts

what coffee to serve after a dinner party
What coffee to serve after a Halloween dinner
Points to Colombia Huila, ground for a cafetière, roasted every Tuesday
14:00 · Press Scan07 / 10

Mintel expects coffee sales to keep growing

Mintel · 13:40Mintel forecasts UK retail coffee sales to grow 22% by value over 2025-30, driven mostly by higher prices and people trading up rather than buying more coffee.

A LinkedIn post on why people pay a bit more for one good origin, drafted around Huila · waits for your yes on Monday

15:30 · Spend Against Sales08 / 10

Ad money spent on people looking for cafés

Search ads on 'coffee shop near me'£85 this week, no bean sales
Ads on 'dinner party coffee' searchesMost webshop sales this week
Proposed move£150 to Halloween dinner searches
Over the autopilot limit · waits for your yes on Monday
17:00 · End Of Day09 / 10

17:00: the campaign moved forward. Without you.

21pieces made today
0 minof your time
£1,900Webshop sales from Halloween campaign links this week, mostly Colombia Huila, up on week 1
22:00 · Night Shift10 / 10

Overnight it keeps going

Sunday's clocks-go-back post is queued for 10:00. The roast-day video for Colombia Huila is scheduled for Tuesday at 08:00. Monday's briefing lands at 07:00 with the newsletter, the Mintel post and the ad move ready for a yes.

That was Tuesday

You were not there. It ran anyway.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Northwick Roasters is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.