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Tuesday 20 October 2026 · demo: Kilnhouse, a made-up chilli sauces brand

A day with Ziild CMO.

One working day for Kilnhouse, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While you slept, the Halloween prep carried on

Overnight Ziild CMO read the food trade press, drafted answer pages for the questions people ask Google and ChatGPT before Halloween parties, and flagged one story worth a post. All waiting for you, none of it live without a yes.

  • "Best hot sauce for chilli con carne": drafted
  • "Smoky sauce for a Halloween party": drafted
  • The Grocer on cooking from scratch: flagged
07:00 · Morning Briefing02 / 10

07:00: Halloween campaign, week 2, on track

Ziild CMO · 07:00Morning. Halloween campaign, week 2, 11 days to go: three party posts, Thursday's newsletter and a new answer page are ready. One decision today: move £250 of ad money away from areas with no stockist, towards Bristol and the web shop.
07:10 · Approve The Posts03 / 10

Three party posts waiting for a yes

INSTAGRAMChilli night. Medium-hot. Proper smoke.
TIKTOKOak smoke into a party pot
PINTERESTSmoky chipotle wings for grown-ups
Approved · scheduled for 12:00, 17:30, 19:30
09:00 · Newsletter Ready04 / 10

Thursday's newsletter, ready for one tap

Subject
Halloween chilli night. Medium-hot. Six weeks of smoke.
Thursday 22 October, 18:00, to about 2,300 adult subscribers
  • Heat level stated: medium-hot, smoky not brutal
  • All links work, shop page loads
  • Chipotle in stock for the orders it brings
10:30 · Stock Alert05 / 10

Web shop orders are climbing before the parties

Chipotle web shop orders, last 7 daysUp by about a third
Bristol deli stockistDown to nearly 10 bottles
Reorder note to the deliDrafted, waiting for you
Party three-pack on the shopMoved to the top
12:00 · Published06 / 10

A new answer page went live this morning

best hot sauce for Halloween chilli con carne
Smoky chilli for a crowd: which hot sauce and how much
Points to Kilnhouse Smoked Chipotle Sauce, medium-hot, a spoonful per pot
14:00 · Press Scan07 / 10

One story from the trade press

The Grocer (NIQ data) · 13:40UK cooking sauces lost 4.2 million kilos in volume over the past year while shoppers spent an extra £27.8m on dried herbs and spices.

A LinkedIn post on cooking from scratch and the sauce you add at the end, waiting for a yes.

15:30 · Spend Against Sales08 / 10

Ad money spent where nobody can buy it

Ads in areas with no stockist£250 this fortnight, almost no clicks to buy
Bristol, Bath and web shop adsSelling, room to grow
Proposed move£250 to stocked areas and the shop
Moved · the ads now run only where people can buy
17:00 · End Of Day09 / 10

17:00: Halloween campaign, halfway and selling

21pieces made today
24 minof your time
£1,850Web shop sales tied to campaign posts and emails this week, week 2 of 3, ahead of last week
22:00 · Night Shift10 / 10

Overnight, the campaign keeps running

The wings video goes out Wednesday and Friday evenings, the deli reorder waits in your inbox, and tomorrow's briefing lands at 07:00.

That was Tuesday

Ten days to Halloween. Tomorrow it runs again.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Kilnhouse is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.