Book 15 minutes

Sunday 18 October 2026 · demo: Highdown Orchard, a made-up cider brand

A day with Ziild CMO.

Saturday or Sunday: nobody at work, the machine runs inside your rules. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While the orchard slept, the work began

Before anyone was up, Ziild CMO read the weekend drinks press, drafted answer pages for what people ask Google and ChatGPT about cider before Halloween, and flagged one story worth a post. Halloween is a stretch for cider, so the campaign is about the evenings around it: late-October suppers and gatherings for grown-ups.

  • "Best cider for a Halloween party": drafted
  • "Dry cider with roast pork": drafted
  • Westons Cider Report 2026 coverage: flagged
07:00 · Morning Briefing02 / 10

Sunday. Nothing needs you.

Ziild CMO · 07:00Halloween campaign, week 2, 13 days to go. Autopilot is on: three posts go out within your rules and one answer page goes live. The newsletter, a press post and an ad budget move wait for you on Monday at 07:00.
07:10 · Approve The Posts03 / 10

Three posts, cleared by your rules

INSTAGRAMDry cider for autumn evenings
PINTERESTA late-October supper table
FACEBOOKPressed this season, from our trees
Autopilot: all three match your rules · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

The newsletter is ready and waiting

Subject
Hosting late October, and a dry sparkling cider
Never sent without a person's yes · waits for you Monday 07:00, then Tuesday 10:00 to about 3,000 subscribers
  • Adult hosting only, no drinking scenes: passed
  • All six links work: checked
  • Six-bottle case in stock on the web shop: checked
10:30 · Stock Alert05 / 10

Bristol shelves running low before the peak

Web shop six-bottle cases this weekUp by about a third
Bristol independentsTwo shops nearly out
Herefordshire farm shopsSteady, well stocked
What it didRestock note drafted for Monday
12:00 · Published06 / 10

A Halloween question now has your answer

best cider for a Halloween party
A dry cider for a late-October gathering
Points to Highdown Orchard Dry Sparkling Cider, six-bottle case
14:00 · Press Scan07 / 10

Cider keeps its place in the pub

Westons Cider Report 2026, via Beer Today (a producer's report) · 13:40Cider is now worth £2.04bn in UK pubs, bars and restaurants, up 3.1% in value, partly because the price per litre has risen.

A LinkedIn post on asking for local cider at the bar this autumn is drafted and waits for Monday.

15:30 · Spend Against Sales08 / 10

Ad money going where nobody stocks it

Ads shown in areas with no stockist£180 this week
Bristol and Herefordshire, where it sellsMost web shop visits
Proposed move£250 to stockist areas
Over the autopilot limit · waits for your yes on Monday
17:00 · End Of Day09 / 10

Sunday, campaign week 2. Without you.

21pieces made today
0 minof your time
£1,850Web shop sales from campaign posts and emails this week, nearly half the way to the £4,000 campaign goal
22:00 · Night Shift10 / 10

The orchard rests, the work carries on

A short video from the press house is scheduled for Monday and Wednesday evenings. Tomorrow's briefing lands at 07:00 with three things that need your yes.

That was Tuesday

You were not there. It ran anyway.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Highdown Orchard is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.