Book 15 minutes

Friday 16 October 2026 · demo: Bramblecote Bakehouse, a made-up biscuits brand

A day with Ziild CMO.

One working day for Bramblecote Bakehouse, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

Three answer pages drafted while Somerset slept

Overnight the machine read the trade press, flagged one biscuit story worth sharing, and drafted answer pages for questions people ask Google and ChatGPT in the run-up to Halloween. Halloween is not really a biscuit night, so the campaign leans on the dark autumn evenings and grown-up gatherings around it.

  • "What to bring to a Halloween gathering": drafted
  • "Best biscuits for an autumn evening": drafted
  • "Are oat biscuits good for dunking": drafted
07:00 · Morning Briefing02 / 10

07:00: week 2 of the Halloween campaign

Ziild CMO · 07:00Morning. Halloween campaign, week 2 of 3, with 15 days to go: three posts, Sunday's newsletter and a new answer page are ready for you. One decision today: move £150 of ad money from areas with no stockists to Somerset and Bristol searches.
07:10 · Approve The Posts03 / 10

Three posts waiting for a yes

INSTAGRAMDark evenings. Full biscuit tin.
FACEBOOKHosting on the 31st? Tin sorted.
PINTERESTAn autumn table for grown-ups
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Sunday's newsletter is ready

Subject
The clocks go back soon. The kettle's on.
Sunday 18 October at 10:00, to about 2,400 subscribers
  • Nothing aimed at children, no sweets-and-costumes angle
  • All links tested, shop page loads
  • Stock checked: enough tins for the weekend
10:30 · Stock Alert05 / 10

A farm shop runs low before the peak

Webshop orders this weekUp about a third
Wells farm shop, Oat & BlackberryFewer than 20 packs left
Reorder note to the farm shopDrafted, waiting for you
Stockist map on the websiteUpdated
12:00 · Published06 / 10

A new answer page went live

what to bring to a Halloween party for adults
What to bring to a grown-up Halloween gathering
Points to Oat & Blackberry Biscuits, a tin for the table with a pot of tea
14:00 · Press Scan07 / 10

Branded biscuits are winning shoppers back

The Grocer (NIQ data) · 13:40In The Grocer's 2024 biscuit report, branded sweet biscuit volumes rose 2.2% while own label fell 1.4%.

A LinkedIn post for stockists on small-batch brands earning a place on the shelf, waiting for a yes once you have opened the full article.

15:30 · Spend Against Sales08 / 10

Ad money spent where nobody can buy

Ads shown outside the South West£150 this week, almost no sales
Somerset and Bristol searches for autumn biscuitsSelling, budget runs out by 15:00
Moved · live from 12:00 until the 31st
17:00 · End Of Day09 / 10

17:00: the campaign is ahead of last week

21pieces made today
24 minof your time
£1,850Webshop sales tied to the Halloween campaign so far, two weeks in, with the busiest week still to come
22:00 · Night Shift10 / 10

While you're home, it keeps going

A short video of a tin being opened on a rainy evening is scheduled for Saturday and Monday. Search ads keep running in Somerset and Bristol. Tomorrow's briefing lands at 07:00.

That was Tuesday

Tomorrow the kettle goes on again.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesAsk it what goes out this week

Bramblecote Bakehouse is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.