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Wednesday 14 October 2026 · demo: Northwick Roasters, a made-up coffee brand

A day with Ziild CMO.

One working day for Northwick Roasters, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While Manchester slept, the work got done

The machine scanned the coffee press, checked what people ask Google and ChatGPT about coffee before Halloween, and drafted answer pages for the ones Northwick can answer well. Halloween is a stretch for coffee, so the campaign leans on what sits around it: autumn evenings, hosting friends, the clocks going back on 25 October.

  • "Best coffee to serve after a dinner party": drafted
  • "Coffee for a cosy autumn evening at home": drafted
  • "Pumpkin spice coffee beans": flagged, not for us
07:00 · Morning Briefing02 / 10

07:00: three posts, one newsletter, one decision

Ziild CMO · 07:00Halloween campaign, week 2, 17 days to go. Posts, the newsletter and a new answer page are ready for you. The one decision today: move £180 of ad money from areas with no stockist to Greater Manchester, where Huila actually sells.
07:10 · Approve The Posts03 / 10

Three posts waiting for your yes

INSTAGRAMHuila for darker autumn evenings
TIKTOKYesterday's roast, packed this morning
PINTERESTAfter-dinner coffee for hosting friends
Approved · scheduled for 12:00, 17:30, 19:30
09:00 · Newsletter Ready04 / 10

The autumn hosting newsletter is ready

Subject
Friends round after dark? Bring the Huila
Thursday 07:30 to 3,240 subscribers, excluding anyone who ordered this week
  • No health claims about caffeine
  • All 6 links tested, including the stockist map
  • Huila stock covers the expected 90 orders
10:30 · Stock Alert05 / 10

Huila moving faster at two delis

Huila webshop orders, last 7 days142 bags, up 18%
Ancoats deli, bags left4 of 24
Didsbury deli, bags left6 of 24
Done alreadyRestock of 36 bags drafted for Friday
12:00 · Published06 / 10

A new answer page went live

what coffee to serve after a dinner party
After-dinner coffee for autumn hosting: a no-fuss guide
Points to Colombia Huila: sweet, low bitterness, easy for a table of mixed tastes
14:00 · Press Scan07 / 10

Mintel sees coffee value rising, mostly on price

Mintel · 13:40Mintel forecasts UK retail coffee sales to grow 22% in value over 2025–30, driven largely by inflation and people trading up rather than more coffee sold.

A LinkedIn post on why a small roaster tells you exactly what you pay for, waiting for your yes.

15:30 · Spend Against Sales08 / 10

Ad money landing where Huila isn't sold

Spend outside stockist areas, last 7 days£180, 3 orders
Greater Manchester, last 7 days£220, 41 orders
Proposed for the last 17 daysMove £180 to Greater Manchester
Moved · the ads now run only where people can buy
17:00 · End Of Day09 / 10

17:00: the campaign is on track

21pieces made today
24 minof your time
£1,860Webshop sales from campaign links this week. Week 2 of 3, 62% of the £3,000 Halloween target.
22:00 · Night Shift10 / 10

Overnight, it keeps running

The roaster video for Friday and Sunday is scheduled, the restock order waits for the delis to confirm, and tomorrow's briefing lands at 07:00.

That was Tuesday

Tomorrow it runs again.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesAsk it what goes out this week

Northwick Roasters is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.