Demo brand · Ready meals · made by our CMO machine

We made Greenhythe Kitchen a week of marketing. From one packshot.

Four images from one packshot, a newsletter and five posts. Our CMO machine did it in minutes. With you, it does this every week, on your own data, and waits for your yes before anything goes out.

How it works

Greenhythe Kitchen is a fictional brand we created to show what our CMO machine makes. Any likeness to a real brand is accidental. For your brand, the machine does the same with your own products.

01 · Images

One packshot, re-shot. No studio, no photographer.

Greenhythe Chickpea & Spinach Curry
tableHero image for the web shop product page and the newsletter.
Greenhythe Chickpea & Spinach Curry
typoBold Instagram feed post to announce a weeknight dinner that needs no fuss.
Greenhythe Chickpea & Spinach Curry
shelfRetail pitch image for supermarkets and independent shops showing the pack in the chiller.
Greenhythe Chickpea & Spinach Curry
macroClose-up of the pack for Pinterest and for a story highlighting the cooked-like-at-home style.

That took minutes, not a shoot day. Every week, for every product Greenhythe Kitchen sells.

Book 15 minutes

02 · Newsletter

A newsletter, written and waiting for your yes.

In your voice, built around one product and one reason to buy it this week. The machine sends only after you approve, and follows up only with people who opened.

Subject: Dinner sorted in the time it takes to boil rice
Preview: Chickpea & Spinach Curry, cooked like at home

Tuesday night, handled

Some evenings you want a proper dinner without the fuss. Our Chickpea & Spinach Curry is plant-based and cooked the way you would at home, then chilled and ready when you are. Here is how we would do it on a weeknight. Put the rice on first.

While it cooks, warm the curry gently in a pan or follow the instructions on the pack. Tear up a naan if you have one, or toast a pitta. Add a spoonful of yoghurt or a squeeze of lime if that is your thing, and a few chopped coriander leaves if there are any in the fridge. Dinner on the table, one pan to wash, and no lecture.

That is the whole idea. Find it in UK supermarkets, your local independent shop, or order from our web shop.

Get the curry

03 · Social

A week of posts. The queue refills itself.

MondayInstagram

Single image

Monday dinner, sorted. Greenhythe Chickpea & Spinach Curry, plant-based and cooked like at home. Rice on, curry warmed, done.

TuesdayFacebook

Image post

Looking for it in store? Greenhythe Chickpea & Spinach Curry is in the chilled aisle at UK supermarkets and independent shops, and on our web shop too.

WednesdayPinterest

Pin

Easy weeknight dinner idea: chickpea and spinach curry with rice and naan. Plant-based, no fuss.

ThursdayTikTok

Short video using the close-up as the cover

Tray to table in one pan. Greenhythe Chickpea & Spinach Curry, cooked like at home. What are you serving it with?

SaturdayLinkedIn

Image post

At Greenhythe Kitchen we make plant-based ready meals cooked like at home. Chilled, practical and built for the weeknight. Retail buyers, we would love to talk.

Want this made for your own brand?

Book 15 minutes

04 · Ask it

Ask the machine what it would do for Greenhythe Kitchen.

It knows what it made for Greenhythe Kitchen on this page. Tell it what your own brand sells, and ask what it would make for you first, what it costs, or how it works with your team.

With you, it works from your own products, sales and stock data.

Rather talk to us? Book 15 minutes

Try:

"What would you do for Greenhythe Kitchen first?"
"What would it cost us?"
"How does it work with our team?"

What Ziild CMO is

Three people and a freelancer. Or one director and a machine.

We have sat in the CEO's chair and signed the marketing invoices. Most of the money went into producing things. Very little went into knowing what worked. So we built the department we wanted. It plans, writes, makes images, publishes and measures, every day. Your marketing director steers it in about five hours a week.

Today
  • Marketing director, two people, freelancers.
  • Most of the week goes into producing.
  • A newsletter a month. Posts when someone has time.
  • Results reported as "the campaign went well".
With Ziild CMO
  • Marketing director and the machine.
  • 5 hours a week on operations. The rest on ideas, partners and sales.
  • Email, social, sites and ads every day.
  • Every pound of spend next to the sales it made.

How it starts

Live in two weeks. Nothing to hire.

1. 15 minutesYou tell us where you sell and what you want more of. We show the machine on your products.
2. Week oneWe connect your site, product photos, email and social accounts. Your tone and your legal limits go into the rules.
3. Every day afterThe machine plans, writes, makes images and schedules. You get one message: approve or change.
4. Every monthA two-minute report: what went out, what it cost, what it sold, what needs a decision.

It's a machine. It still asks.

Your brand stays yours.

Nothing goes public without a yes.
Emails, posts, ad spend, site changes.
Facts come from your records.
Prices, claims and awards never come from the model.
Your tone and the law, in code.
Checked before anything can be sent. HFSS and alcohol rules included.
Your accounts, your data.
Every action logged. Leave any month.

Running today

A Nordic wine and food importer runs on it.

30+recipe and brand sites, run from one chat
80,000readers per newsletter, rules checked before every send
210,000+times Google's AI answers showed its pages in three months
10 daysof video always scheduled, on every account

Start small · prices ex VAT

Start with one part. Keep it if it pays.

Where we would start for Greenhythe KitchenContent engine
£1,250 / month
Answer pages, recipes and buying guides for the questions your buyers ask Google and ChatGPT. Cut into posts and short videos, with email sign-ups.
Content engine + campaigns
£2,000 / month
Everything above, plus email and paid social built from it. Live when you say yes, stopped when it doesn't sell. Ad spend paid directly.
Content network
£5,000 / month, all-in
Up to five recipe, pairing and brand sites fed every day and linked to your brand. The setup behind 210,000+ AI-answer impressions.

The full department (email, reports, sales tools, ads only where you are stocked) is scoped per company. A UK marketing executive costs about £3,200 a month with NI and pension.

Why we built it

I have run companies. I have hired the agencies, paid the freelancers and sat through the reports that said the campaign went well. So I built the marketing department I wanted myself. Fewer meetings. More output. Numbers I can take to the board.

Pasi Sipilä, founder

Pasi Sipilä · founder

Book 15 minutes. We bring this for your brand.

We study your brand before the meeting and bring the same package, made from your own products: images, a newsletter and a week of posts.