MondayInstagram
Single image
Monday needs toast, and toast needs butter. Brackenfold Salted Farmhouse Butter, churned in North Yorkshire from one herd of Jersey cows.
01 · Images
One packshot, re-shot. No studio, no photographer.
Demo brand · Dairy · made by our CMO machine
Four images from one packshot, a newsletter and five posts. Our CMO machine did it in minutes. With you, it does this every week, on your own data, and waits for your yes before anything goes out.
Brackenfold Creamery is a fictional brand we created to show what our CMO machine makes. Any likeness to a real brand is accidental. For your brand, the machine does the same with your own products.
01 · Images
That took minutes, not a shoot day. Every week, for every product Brackenfold Creamery sells.
Book 15 minutes02 · Newsletter
In your voice, built around one product and one reason to buy it this week. The machine sends only after you approve, and follows up only with people who opened.
Right, here's breakfast sorted. Get a heavy pan on a low heat and drop in a generous knob of Brackenfold Salted Farmhouse Butter. Let it melt, don't rush it. Crack in four eggs, stir slowly with a wooden spoon, and take the pan off the heat just before they look done.
They'll finish themselves. Meanwhile, toast thick slices of bread and butter them while they're hot, right to the edges, so it soaks in. Pile the eggs on top and add black pepper. That's it.
We churn our butter in North Yorkshire from one herd of Jersey cows, and it's salted just right, so you don't need to add any. Simple food, done properly. Tell us how you get on.
Get your butter from our web shop
03 · Social
Single image
Monday needs toast, and toast needs butter. Brackenfold Salted Farmhouse Butter, churned in North Yorkshire from one herd of Jersey cows.
Photo post
Find us in UK supermarkets and independent shops, or order from our web shop. Look for the Brackenfold wrapper.
Pin
Softly scrambled eggs with salted farmhouse butter: low heat, wooden spoon, patience. Full method on our site.
Short video using image as cover
Butter on hot toast, right to the edges. No arguments. #butter #yorkshire
Story
Weekend baking? Tell us what you're making with your Brackenfold and we'll share our favourites.
Want this made for your own brand?
Book 15 minutes04 · Ask it
It knows what it made for Brackenfold Creamery on this page. Tell it what your own brand sells, and ask what it would make for you first, what it costs, or how it works with your team.
With you, it works from your own products, sales and stock data.
Try:
"What would you do for Brackenfold Creamery first?"
"What would it cost us?"
"How does it work with our team?"
What Ziild CMO is
We have sat in the CEO's chair and signed the marketing invoices. Most of the money went into producing things. Very little went into knowing what worked. So we built the department we wanted. It plans, writes, makes images, publishes and measures, every day. Your marketing director steers it in about five hours a week.
How it starts
It's a machine. It still asks.
Running today
Start small · prices ex VAT
The full department (email, reports, sales tools, ads only where you are stocked) is scoped per company. A UK marketing executive costs about £3,200 a month with NI and pension.
We have sat in the CEO's chair and signed the marketing invoices. Most of the money went into producing things. Very little went into knowing what worked. So we built the department we wanted. It plans, writes, publishes and measures, every day. Your marketing director steers it in about five hours a week.
Now every line of spend sits next to the sales it made, per brand, every month. Fewer people producing. More output. A report you read in two minutes.
The machine does the producing, scheduling and reporting. You walk into the board meeting with numbers, not adjectives.
I have run companies. I have hired the agencies, paid the freelancers and sat through the reports that said the campaign went well. So I built the marketing department I wanted myself. Fewer meetings. More output. Numbers I can take to the board.
Pasi Sipilä, founder
Pasi Sipilä · founder
We study your brand before the meeting and bring the same package, made from your own products: images, a newsletter and a week of posts.
How it works
The machine plans, writes, makes images, publishes and measures every day. Your marketing director steers it in about five hours a week. Nothing goes out without a yes.