Guide · UK · food and drink

Jasper and Copy.ai alternatives for food and drink brands

Every AI writing tool writes. None of them publishes, checks your claims or knows what's in stock. Here's what each one is today, what it costs, and when writing isn't actually your problem.

By Pasi Sipilä, founder of Ziild · Prices and features checked 6 October 2026

Short answer

For cheap, flexible drafting: ChatGPT or Claude (both about $20 a month) or Gemini if you already use Google Workspace. For on-brand copy at volume: Jasper. For testing ad copy: Anyword.

Copy.ai, Writesonic and Writer are no longer copywriting tools: they've moved to sales workflows, AI-search tracking and enterprise agents. If your problem is that nothing gets published, not that nothing gets written, look at Ziild CMO (we make it).

Disclosure: We make Ziild CMO, and it's on this list. Ziild CMO is built on Claude, which is also on this list; we're a customer of Anthropic, not a partner. Where a writing tool is all you need, we say so. All prices come from each vendor's own website.

What changed in AI writing tools

In 2023 these were all copywriting tools. In 2026 the general assistants (ChatGPT, Claude, Gemini) write as well as the specialists for about $20 a month, and several specialists have moved on:

Copy.ai now calls itself "the first AI-native GTM platform": sales and marketing workflows for B2B teams.
Writesonic now calls itself an "AI Search Visibility Platform": it tracks how ChatGPT and Google's AI answers mention your brand.
Writer now sells an "enterprise AI platform" with agents for large, regulated firms.
None of them publishes to social, email or your website, and none checks UK food or alcohol claims.

At a glance

Tool	What it is now	Publishes anywhere	Brand voice	Sees sales or stock	From
Ziild CMO	AI marketing department	Yes, on your yes	Yes, rules in code	Yes, store level where published	£1,250/mo
ChatGPT	General AI assistant	No	You set it up	No	$20/mo
Claude	General AI assistant	No	You set it up	No	$17/mo yearly
Gemini	AI in Google Workspace	No	Via Gems	No	£18.99/mo
Jasper	On-brand AI writing	No	Yes	No	$59/seat/mo
Anyword	Performance copy scoring	No	Yes	Ad data only	$39/mo yearly
Copy.ai	B2B GTM workflows	No	Yes	No	$24/mo yearly
Writesonic	AI search visibility	No	Yes	No	$79/mo yearly
Writer	Enterprise AI agents	No	Yes	No	Not published

Cheapest paid plan as shown on vendor sites on 6 October 2026. $ = US dollars as displayed; only Google showed £ to our check. Prices exclude VAT.

01Ziild CMOOURS

An AI marketing department for food and drink brands. It writes, and then it does the rest: publishes to email, social, recipe and brand sites and ads, checks the claims, and measures what sold.

Pick it if: Writing was never the bottleneck. Publishing every day, keeping claims lawful and knowing what sold is.
Skip it if: You only need help drafting copy your team will publish themselves. A $20 assistant will do.
AI features: Built on Claude. House rules in code: verified ratings only, alcohol copy product-first, nothing sent without approval.
Price: Content engine £1,250 a month (one site, 20 answer pages a month, videos and posts on 3 channels). Campaigns + £750 a month. Content network of up to 5 sites £5,000 a month, all-in. Full CMO scoped per company. Ex VAT.
Website: ziild.co.uk

02ChatGPT

OpenAI's general AI assistant. Business plan for teams of 2 to 200.

Pick it if: You want cheap, flexible drafting and research for anyone on the team.
Skip it if: You expect it to know your brand voice and product facts. You have to supply and maintain them, and it doesn't publish or check claims.
AI features: Projects, custom GPTs, memory, scheduled tasks; shared projects and workspace agents on Business.
Price: Free plan. Plus $20 a month. Business $20 per user a month billed yearly, $25 monthly.
Website: chatgpt.com/pricing

03Claude

Anthropic's general AI assistant, strong at long-form writing and analysis.

Pick it if: You write long pieces or work from documents, and want skills and connectors to bring in your brand rules.
Skip it if: You want it to post anywhere or check claims against UK food and alcohol rules by itself. Those are yours to set up.
AI features: Projects, skills, connectors, scheduled tasks; admin and SSO on Team.
Price: Free plan. Pro $17 a month billed yearly, $20 monthly. Team $20 per seat a month billed yearly, $25 monthly.
Website: claude.com/pricing

04Google Gemini

Google's AI, inside Gmail and Docs on Workspace, or as the Google AI Pro subscription.

Pick it if: Your team already lives in Google Workspace and wants AI in Gmail and Docs for little extra.
Skip it if: You want anything published or measured. It drafts; you do the rest.
AI features: Gems (custom AI experts), NotebookLM, Deep Research; Gemini in Gmail and Docs on Workspace.
Price: Free app. Google AI Pro £18.99 a month. Workspace Business Starter $7 per user a month (shown in USD).
Website: gemini.google/gb/subscriptions/?hl=en-GB

05Jasper

AI writing for marketing teams that need everything on-brand.

Pick it if: Your team produces a lot of copy and wants the same brand voice in every piece.
Skip it if: You need a style guide that holds your claims rules: that's on the Business plan, priced on request. It doesn't publish or see sales.
AI features: Brand Voice, knowledge assets, audiences, Canvas, marketing agents.
Price: Pro $59 per seat a month billed yearly, $69 monthly. No free plan; 7-day trial.
Website: www.jasper.ai/pricing

06Anyword

AI copywriting with predicted performance scores for ads and landing pages.

Pick it if: You run paid ads and want to test copy variants before you spend.
Skip it if: Your sales are in shops. Its predictions come from ad and engagement data, not retail sell-through, and it doesn't check claims.
AI features: Brand voices, performance predictions, messaging bank, brand vocabulary.
Price: Starter $39 a month billed yearly, $49 monthly, 1 seat. No free plan; 7-day trial.
Website: www.anyword.com/pricing

07Copy.ai

Now a "GTM AI platform": sales and marketing workflows for B2B teams.

Pick it if: You're a B2B team automating sales prospecting and follow-up workflows.
Skip it if: You're a consumer food or drink brand. The jump from the $29 chat plan to $1,000-a-month workflow plans is steep, and it doesn't publish.
AI features: Chat with OpenAI, Anthropic and Gemini models; workflows; brand voice and Infobase.
Price: Chat $24 a month billed yearly ($29 monthly), 5 seats. Growth $1,000 a month billed yearly.
Website: www.copy.ai/prices

08Writesonic

Now an "AI Search Visibility Platform": tracks how ChatGPT, Gemini and Google's AI answers mention your brand, plus AI articles.

Pick it if: You want to monitor and improve how AI assistants talk about your brand.
Skip it if: You need social, email or more than one user on the starter plan.
AI features: AI visibility tracking, AI articles, site audits, brand voice.
Price: Starter $79 a month billed yearly, 1 user, 1 project, 15 AI articles a month. Free trial.
Website: writesonic.com/pricing

09Writer

Now an "enterprise AI platform" with agents, playbooks and governance.

Pick it if: You're a large or regulated company that needs governed, on-brand AI across departments.
Skip it if: You're a small brand. The Starter price isn't published, and you'd build your own playbooks.
AI features: Writer Agent, personality profiles, style guides, playbooks, knowledge graph.
Price: Starter: per-seat plan up to 5 users, price not published on the vendor site. 14-day trial.
Website: writer.com/plans

How we chose

We included the tools UK teams actually compare when they search for Jasper or Copy.ai alternatives, plus the three general assistants most teams already have.
We checked what each tool is today, not what it was in 2023. Three of them have changed category.
We asked three questions of each: does it publish anywhere, does it hold your brand rules, and does it know what sells?
Every price comes from the vendor's own pricing page, checked on the date at the top. We re-check monthly.

Questions people ask

What is the best alternative to Jasper?

For most small food and drink teams: ChatGPT or Claude at about $20 a month writes as well, if you give it your brand rules. Keep Jasper if you need the same brand voice enforced across a big team.

Is Copy.ai still a copywriting tool?

No. Copy.ai now calls itself a GTM AI platform for sales and marketing workflows. It keeps a $24-a-month chat plan, but the product is built for B2B pipeline work.

Can AI writing tools check food and alcohol claims?

None of the writing tools on this list advertises checking UK food claims, HFSS rules or the alcohol codes (CAP Code, Portman Group). You have to check them yourself. Ziild CMO applies those rules in code before anything can be sent.

ChatGPT or Claude for marketing copy?

Both cost about $20 a month and both write well. ChatGPT has custom GPTs; Claude is strong on long documents and has skills and connectors. Neither publishes or knows your sales.

Do I need a writing tool at all?

Only if writing is the bottleneck. For most small food and drink brands the bottleneck is publishing every day across channels and knowing what sold. That's a department's job, not a writing tool's.

Sources

Prices change. We re-check this page every month; last check 6 October 2026. Spotted something out of date? Tell us: pasi@ziild.co.uk