Ad formats · 6 of 42 shown · more every week

Over 40 ad formats, made to sell. Here’s a taste.

The same message gets a second look in a new frame. Ziild CMO picks the frames that fit your message, makes three, runs them on Facebook and Instagram, and keeps the one that sells. The brands below are Ziild’s own demo brands, made up to show the work.

Myth vs fact ad for Wrenfield, a Ziild demo brand
10

Myth vs fact

Turns a common belief around, then puts the product in the answer.

Use it
When people half-know the category but believe something that keeps them away.
The rule
The fact needs a source on file. For drink: product first, no effects of drinking.

Demo brand: Wrenfield · London Dry Gin

Search answer ad for Fernmoor Estate, a Ziild demo brand
14

Search answer

Shows a real question people type, and the product as the answer.

Use it
When people are already looking for help with a choice: what to serve, what to give.
The rule
The question must be a real search. Our own drawing: no search engine's logo or colours. Brand and Sponsored on the ad.

Demo brand: Fernmoor Estate · Classic Cuvée

Stat headline ad for Kilnhouse, a Ziild demo brand
37

Stat headline

One big number that is true and odd enough to stop the thumb.

Use it
When nobody knows the brand yet and the product has one fact worth a number.
The rule
The number must be real, with the source on file.

Demo brand: Kilnhouse · Smoked Chipotle Sauce

Tier list ad for Saltmarsh, a Ziild demo brand
20

Tier list

Ranks things people argue about, with the product as the obvious top pick.

Use it
When people know the category and enjoy having an opinion about it.
The rule
Say who ranked it and on what basis: staff votes, sales, a panel. Crisps, biscuits and other less-healthy foods: no paid online ads showing them for brands with 250 or more staff (since 5 January 2026), and never aimed at under-16s.

Demo brand: Saltmarsh · Sea Salt & Cider Vinegar Crisps

Problem vs solution ad for Greenhythe Kitchen, a Ziild demo brand
23

Problem vs solution

The everyday problem on top, the product as the way out below.

Use it
When people feel the problem every week but haven't thought of the product as the fix.
The rule
The problem must be real and the fix must do what it says. For food, no health claims without an authorised claim.

Demo brand: Greenhythe Kitchen · Chickpea & Spinach Curry

Notes list ad for Bramblecote Bakehouse, a Ziild demo brand
11

Notes list

A to-do list that looks like someone's own notes, with the product on it.

Use it
Before an occasion, when people are already making lists.
The rule
Drawn in the brand's own style, never a copy of a phone app. Brand name and Sponsored stay visible. Crisps, biscuits and other less-healthy foods: no paid online ads showing them for brands with 250 or more staff (since 5 January 2026), and never aimed at under-16s.

Demo brand: Bramblecote Bakehouse · Oat & Blackberry Biscuits

How Ziild CMO uses them

One message, three frames, one winner.

  1. Start from what should sell. The wine or product that sells now, near your shops, with a fact we can show.
  2. Three frames, same message. Only the format changes, so the result tells you which frame works for your customers.
  3. Kept or dropped by sales. Bottles and packs sold, codes used. A format that doesn’t sell is dropped for your brand.
  4. Legal before it runs. Every ad is checked against UK advertising rules, including the alcohol and food claim rules.
Coming next

Low stock alert, Offer, Venn diagram, Us vs them, and more.

New formats appear here every week. Want them made for your own products?

Book 15 minutes