Book 15 minutes

Monday 2 November 2026 · demo: Saltmarsh, a made-up crisps and snacks brand

A day with Ziild CMO.

One working day for Saltmarsh, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

Before the kettle went on

While Norfolk slept, the machine read the trade press, drafted answer pages for what people ask Google and ChatGPT about crisps before Christmas, and flagged one story worth a post.

  • "Best crisps for a Christmas buffet": drafted
  • "What to put in a Boxing Day sandwich": drafted
  • "Which crisps go with a cheese board": drafted
07:00 · Morning Briefing02 / 10

07:00: one decision, then coffee

Ziild CMO · 07:00Christmas campaign, week 2, and 53 days to go. Three posts, Thursday's newsletter and a press post are ready for a yes. One decision: move £150 from social ads that reach places with no stockist to gift box searches that are selling.
07:10 · Approve The Posts03 / 10

Three posts, salted and waiting

INSTAGRAMBoxing Day sandwich. Sorted.
FACEBOOKSharing bags for the Christmas table
PINTERESTThe Boxing Day crisp sandwich
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Newsletter ready for a yes

Subject
The only Boxing Day sandwich filling you need
Thursday 07:30 · to about 4,000 web shop subscribers
  • Last order date, 18 December, in the header
  • All links tested, gift box page included
  • Gift boxes in stock for the next three weeks
10:30 · Stock Alert05 / 10

Norfolk delis running low already

Sharing bags, Norfolk delis and farm shopsAbout 2 weeks' cover left
Web shop Christmas box, 12 bagsNearly 40 sold since Friday
Reorder for 14 shopsDrafted, with the sales team
12:00 · Published06 / 10

Your Christmas buffet answer is live

best crisps for a Christmas buffet
Crisps for a Christmas buffet: what to put out
Points to the Sea Salt & Cider Vinegar sharing bag
14:00 · Press Scan07 / 10

Hand-cooked is in more homes

Kantar, via Grocery Trader · 13:40Hand-cooked crisps' household penetration rose by 3.4 percentage points year on year, to nearly six in ten UK households.

LinkedIn post for buyers drafted: more homes buy hand-cooked, so stock up before the Christmas rush. Waiting for a yes.

15:30 · Spend Against Sales08 / 10

£180 salting the wrong fields

Social ads outside stockist areas£180 last week, few clicks to a shop
Search ads on "crisp gift box"Selling, held back by budget
Moved · gift box searches get £150 more this week
17:00 · End Of Day09 / 10

17:00: the campaign so far

21pieces made today
24 minof your time
£1,900Web shop sales from campaign links this week. Campaign total £4,600 of a £15,000 goal, ahead of plan for week 2.
22:00 · Night Shift10 / 10

The night shift keeps crunching

Two short videos are scheduled for Wednesday and Friday: the Boxing Day sandwich, built in 20 seconds, butter to the edges. Tomorrow's briefing lands at 07:00.

That was Tuesday

Tomorrow it runs again. Salt included.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Saltmarsh is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.