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Tuesday 27 October 2026 · demo: Oakbarrow Brewing, a made-up craft beer brand

A day with Ziild CMO.

One working day for Oakbarrow Brewing, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While Kent slept, the groundwork got done

Overnight the machine scanned the beer trade press and drafted answer pages for what people ask Google and ChatGPT before Halloween. It flagged one SIBA figure worth a post. Halloween falls on a Saturday this year, so the week leans into grown-up hosting and autumn evenings in.

  • "Best beer for a Halloween party": drafted
  • "What beer goes with pumpkin soup": drafted
  • "Kent craft beer near me": drafted
07:00 · Morning Briefing02 / 10

07:00: four days to go, one decision

Ziild CMO · 07:00Halloween campaign, final week. Three posts, Thursday's newsletter and a new answer page are ready for you. One decision today: move £250 of ad spend from London to Kent and Sussex, where our stockists are.
07:10 · Approve The Posts03 / 10

Three posts waiting for your yes

INSTAGRAMAutumn evenings, brewed in Kent
FACEBOOKHosting Saturday night? Stock up
PINTERESTGrown-up Halloween supper board
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Thursday's newsletter, ready to go

Subject
Hosting on Saturday? Your beer's sorted
Thursday 07:30 · about 4,000 subscribers, all confirmed 18+
  • Adult list only, no party-costume imagery
  • Every link tested, webshop and stockist map
  • Mixed cases in stock for Friday delivery
10:30 · Stock Alert05 / 10

Faversham farm shop nearly out before the weekend

Webshop 12-can cases, last 7 daysUp by about a third
Faversham farm shopTwo cases left
Already doneRestock drafted, delivery Thursday
12:00 · Published06 / 10

Halloween party answer page now live

best beer for a Halloween party
Beer for a grown-up Halloween supper: what to pour
Points to Hop Field Pale Ale, 12-can case from the webshop
14:00 · Press Scan07 / 10

A SIBA figure that suits a stockist post

SIBA · 13:40In SIBA's Independent Beer Report 2025, independent brewers said they cannot sell to around 60% of the pubs near their brewery, on average.

A Facebook post pointing locals to the farm shops and webshop that do stock Hop Field Pale, waiting for a yes.

15:30 · Spend Against Sales08 / 10

London ads are spending where nobody stocks us

London search ads, no stockists nearby£180 last week, 2 orders
Kent and Sussex, near stockistsMost of last week's sales
Moved · live from 14:00, runs to Saturday
17:00 · End Of Day09 / 10

17:00: the campaign is ahead of last week

21pieces made today
24 minof your time
£3,100Webshop and stockist sales tied to the Halloween campaign this week, its third and final week, up on week two
22:00 · Night Shift10 / 10

Overnight, the campaign keeps moving

A short can video is set for Wednesday and Friday evenings. Saturday's reminder post is queued for 11:00. Tomorrow's briefing lands at 07:00.

That was Tuesday

Four days to Halloween. Tomorrow it runs again.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Oakbarrow Brewing is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.