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Friday 23 October 2026 · demo: Saltmarsh, a made-up crisps and snacks brand

A day with Ziild CMO.

One working day for Saltmarsh, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While Norfolk slept, the crisps got organised

Before anyone was up, Ziild CMO scanned the trade press, drafted answer pages for what people ask Google and ChatGPT before Halloween, and flagged one story worth a post. Halloween is not a crisp holiday. The parties around it are, so that is where we aim.

  • "Best crisps for a Halloween party": drafted
  • "Snacks for an adult Halloween party": drafted
  • Kantar on hand-cooked crisps: flagged
07:00 · Morning Briefing02 / 10

07:00: one decision before your coffee

Ziild CMO · 07:00Halloween campaign, week 2, eight days to go. Three posts, Saturday's newsletter and a new answer page are ready. One decision: move £250 of ad money to areas that actually stock us before the last weekend.
07:10 · Approve The Posts03 / 10

Three posts, waiting for a yes

INSTAGRAMParty bowl. Salt. Vinegar. Done.
TIKTOKGrown-up Halloween party board, assembled
PINTERESTAutumn evening snack board ideas
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Saturday's newsletter, ready to go

Subject
Party food, sorted in one bag
Saturday 09:00, to about 3,000 subscribers
  • Aimed at adults hosting, nothing for children
  • All links tested, web shop sharing bags in stock
  • Unsubscribe link and address in the footer
10:30 · Stock Alert05 / 10

Sharing bags are moving. Shelves need topping up.

Web shop sharing bags, this weekUp by about a third
Coastal farm shops, Cider Vinegar 150gRunning low in 4 of 12
Reorder note to distributorSent 06:40
12:00 · Published06 / 10

Answer page live: crisps for Halloween parties

best crisps for a Halloween party
Crisps for a grown-up Halloween party
Points to Saltmarsh Sea Salt & Cider Vinegar Crisps, sharing bag
14:00 · Press Scan07 / 10

More homes are buying hand-cooked crisps

Kantar, via Grocery Trader · 13:40Hand-cooked crisps' household penetration rose by 3.4 percentage points year on year to 58.5%.

A LinkedIn post for stockists: hand-cooked is in more baskets, so put it out for the party weekend. Waiting for a yes.

15:30 · Spend Against Sales08 / 10

Ad money landing where nobody can buy

Brand ads in areas with no stockist£280 this week, almost no sales
Norwich and the coast, near stockistsMost web shop orders
Moved · live from 10:00 through to 31 October
17:00 · End Of Day09 / 10

17:00: the week, in one number

21pieces made today
24 minof your time
£1,900Web shop and stockist sales tied to marketing this week. Halloween campaign so far: about £4,100, with the busiest weekend still to come.
22:00 · Night Shift10 / 10

Overnight, it keeps salting away

Two short videos are scheduled for Saturday and Sunday evening: a party bowl and an autumn snack board, product first. The press scan runs again, and tomorrow's briefing lands at 07:00.

That was Tuesday

Tomorrow it runs again. Seven days to go.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesBrief us one wine

Saltmarsh is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.