Book 15 minutes

Saturday 17 October 2026 · demo: Oakbarrow Brewing, a made-up craft beer brand

A day with Ziild CMO.

Saturday or Sunday: nobody at work, the machine runs inside your rules. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

Overnight, the Halloween push kept moving

While Kent slept, Ziild CMO scanned the beer trade press, drafted answer pages for what people ask Google and ChatGPT before Halloween, and flagged one SIBA story worth a post. Halloween is not a beer occasion on its own. Hosting friends on an autumn evening is, so that is the angle.

  • "Best beer for a Halloween party": drafted
  • "Which beer goes with pumpkin soup": drafted
  • "Pale ale for an autumn cheese board": drafted
07:00 · Morning Briefing02 / 10

Saturday. Nothing needs you.

Ziild CMO · 07:00Halloween campaign, week 2, with 14 days to go. Autopilot is on: three posts go out inside your rules, one answer page goes live and the stock signals get handled. The newsletter, a press post and one ad move wait for you on Monday at 07:00.
07:10 · Approve The Posts03 / 10

Three posts, cleared by your rules

INSTAGRAMHop Field Pale, autumn table ready
FACEBOOKHosting on the 31st? Stock up
PINTERESTAutumn sharing board, Kent pale ale
Autopilot: all three match your rules · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

The Halloween newsletter is ready

Subject
Hosting on the 31st? Start in Kent
Never sent without your yes · waits for Monday, then Tuesday 10:00 to about 4,000 subscribers
  • Adult hosting only, no costumes or sweets: passed
  • All six links open the right pages
  • 4-can packs in stock for the offer
10:30 · Stock Alert05 / 10

Autumn packs moving before the peak

4-can packs, web shop this weekUp by about a third
Canterbury farm shop stockistDown to nearly 2 cases
Web shop homepageSwitched to the 4-can pack
Restock note to the farm shopDrafted, waits for Monday
12:00 · Published06 / 10

An answer page went live at 09:00

best beer for a Halloween party
What to pour for a grown-up Halloween get-together
Points to Hop Field Pale Ale in the 4-can pack
14:00 · Press Scan07 / 10

A SIBA figure worth sharing

SIBA · 13:40Independent brewers reported their average production rose 10% in 2024, while national beer sales fell 1%.

A short LinkedIn post on why small Kent brewers keep growing, waiting for your yes on Monday.

15:30 · Spend Against Sales08 / 10

Ad money leaking outside where it sells

Ads shown far from any stockist£140 this week, almost no orders
Kent and south LondonMost web shop orders
Proposed move£300 to Kent and south London
Over the autopilot limit · waits for your yes on Monday
17:00 · End Of Day09 / 10

Halloween week 2 on track. Without you.

21pieces made today
0 minof your time
£1,850Web shop sales tied to the Halloween campaign so far, from around 60 orders
22:00 · Night Shift10 / 10

Overnight, it keeps going

Two short can videos are scheduled for Sunday and Monday. Monday's briefing lands at 07:00 with the newsletter, the SIBA post and the ad move ready for a yes.

That was Tuesday

You were not there. It ran anyway.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesAsk it what goes out this week

Oakbarrow Brewing is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.