Book 15 minutes

Thursday 15 October 2026 · demo: Wrenfield, a made-up gin brand

A day with Ziild CMO.

One working day for Wrenfield, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

Before the kettle went on

Overnight the machine scanned the drinks press, drafted answer pages for the questions people ask Google and ChatGPT before Halloween, and flagged one story worth a post. Halloween is a stretch for gin, so the campaign is about what adults actually do: dinner parties and dark autumn evenings at home.

  • "Gin cocktail for a Halloween dinner party": drafted
  • "Best gin for autumn evenings": drafted
  • "What tonic goes with London Dry": drafted
07:00 · Morning Briefing02 / 10

07:00. Halloween campaign, week 3

Ziild CMO · 07:00Halloween campaign, week 3 of 5, sixteen days to go. Three posts, tomorrow's newsletter and a press post are ready for a yes. One decision: move £250 of ad money to postcodes that actually stock Wrenfield.
07:10 · Approve The Posts03 / 10

Three posts, waiting for a nod

INSTAGRAMDark evenings. Bright botanicals.
PINTERESTBlackberry season, bottled properly.
FACEBOOKHosting on the 31st? Start here.
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Newsletter, ready when you are

Subject
Clocks go back. Gin comes out.
Friday 16 October, 08:00 · 4,180 subscribers, all confirmed 18+
  • Adult hosting only, no under-18 appeal, no health claims
  • All 6 links tested, including stockist map
  • Webshop stock confirmed: 340 bottles
10:30 · Stock Alert05 / 10

The deli is nearly out

Webshop sales, last 7 days+18%
Cirencester deli stock9 bottles left
Farm shops reordering for the peak3 of 11
Already doneReorder note sent, delivery Tuesday
12:00 · Published06 / 10

An answer page went live

Gin cocktail for a Halloween dinner party
A dark cocktail for 31 October: the Bramble, done properly
Made with Wrenfield London Dry Gin and hedgerow blackberries
14:00 · Press Scan07 / 10

Most gin is poured at home

Statista Market Insights · 13:40Statista Market Insights estimates that about 83% of UK gin volume in 2024 was drunk at home rather than out (a model estimate).

LinkedIn post drafted: most gin is poured at home, so we are building Halloween around hosting. Waiting for a yes.

15:30 · Spend Against Sales08 / 10

Ads running where nobody sells it

Spend in areas with no stockist£210 this month
Cost per click near stockists3x cheaper
Moved · live in stockist postcodes until 31 October
17:00 · End Of Day09 / 10

17:00. Week 3 in numbers

21pieces made today
24 minof your time
£2,640Webshop sales tied to the Halloween campaign this week · £5,900 since it started, sixteen days to go
22:00 · Night Shift10 / 10

While you are off the clock

The Bramble video is scheduled for Saturday and Monday evening. Press and searches get scanned again overnight. Tomorrow's briefing lands at 07:00.

That was Tuesday

Fifteen days to go. It runs again tomorrow.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesAsk it what goes out this week

Wrenfield is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.