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Tuesday 13 October 2026 · demo: Saltmarsh, a made-up crisps and snacks brand

A day with Ziild CMO.

One working day for Saltmarsh, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While Norfolk slept, the crisps got busy

Overnight Ziild CMO scanned the trade press and read what people ask Google and ChatGPT before Halloween. It drafted three answer pages for grown-up hosts and flagged one Kantar story worth a post.

  • "What crisps to serve at a Halloween party": drafted
  • "How many crisps for a party of 20": drafted
  • "Which crisps go with cider": drafted
07:00 · Morning Briefing02 / 10

07:00: halfway through Halloween, one decision

Ziild CMO · 07:00Morning. Halloween campaign, week 2 of 4, 18 days to go, and sharing bags are moving. Three posts and Thursday's newsletter are ready for a look. One decision today: move £300 of search money to the areas where shops actually stock us.
07:10 · Approve The Posts03 / 10

Three posts, salted and ready

INSTAGRAMHosting on the 31st? Big bag.
TIKTOKThe grown-up autumn crisp board
PINTERESTAutumn supper: crisps, cheese, cider
Approved · scheduled for 12:00, 17:30, 19:30
09:00 · Newsletter Ready04 / 10

Thursday's newsletter, waiting for a yes

Subject
Hosting on the 31st? Bring the big bag
Thursday 08:00 to 3,840 web shop subscribers
  • HFSS rules: adult hosting only, nothing aimed at children
  • All four links tested, sharing bag page loads
  • Web shop stock covers it: 1,120 sharing bags
10:30 · Stock Alert05 / 10

Sharing bags selling ahead of the peak

Web shop sharing bag orders, week on week+18%
East Anglia stockists running low6 of 22 stores
Reorder note sent to distributorSent 06:40
Web shop stock, 150g sharing bag1,120 bags
12:00 · Published06 / 10

Party crisps answer page is live

what crisps to serve at a Halloween party
Crisps for a grown-up Halloween party: what to buy and how much
Points to Saltmarsh Sea Salt & Cider Vinegar Crisps, 150g sharing bag
14:00 · Press Scan07 / 10

More homes are buying hand-cooked crisps

Kantar, via Grocery Trader · 13:40Hand-cooked crisps' household penetration rose by 3.4 percentage points year on year to 58.5%.

LinkedIn post for shop buyers: more homes buy hand-cooked, our sharing bag is ready for Halloween weekend. Waiting for a yes.

15:30 · Spend Against Sales08 / 10

Search money leaking where nobody stocks us

Search ads in areas with no stockist£310 spent, 2 sales
Social ads near stocking shops£4.10 per sale
Ad audienceAdults 25+ only
Moved · live from 10:00 in Norfolk, Suffolk and Cambridge
17:00 · End Of Day09 / 10

17:00: campaign halfway, slightly ahead

21pieces made today
24 minof your time
£2,180Web shop and stockist-linked sales tied to the Halloween campaign this week, 46% of the four-week target
22:00 · Night Shift10 / 10

Overnight, the crisps keep working

Two short videos are scheduled: the autumn crisp board on Wednesday, the hosting checklist on Friday. The distributor reply gets checked at 06:00. Tomorrow's briefing lands at 07:00, 17 days to go.

That was Tuesday

Tomorrow it runs again. Salt included.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesAsk it what goes out this week

Saltmarsh is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.