Book 15 minutes

Monday 12 October 2026 · demo: Fernmoor Estate, a made-up english wine brand

A day with Ziild CMO.

One working day for Fernmoor Estate, from the morning briefing to the night shift. The box in the corner keeps score: your time against what the machine made.

Scroll the day

Tuesday06:00
06:00 · Overnight01 / 10

While Sussex slept, the groundwork was done

Halloween is a stretch for English sparkling, so the campaign uses the occasion around it: adult dinner parties and long autumn evenings. Overnight the machine scanned the drinks press, drafted answer pages for what people ask Google and ChatGPT before hosting, and flagged one usable industry fact.

  • "English sparkling for a Halloween dinner party": drafted
  • "What wine goes with pumpkin soup": drafted
  • WineGB: independent shops' share of sales: flagged
07:00 · Morning Briefing02 / 10

07:00: week 2, three things ready

Ziild CMO · 07:00Halloween campaign, week 2 of 4, 19 days to go. Three posts, Thursday's newsletter and a stockist reorder note are ready for you. One decision today: move £150 of search ads to areas near our independent stockists.
07:10 · Approve The Posts03 / 10

Three posts waiting for a yes

INSTAGRAMChalk, patience, and October evenings
PINTERESTSetting an autumn dinner table
FACEBOOKClassic Cuvée for hosting season
Approved · scheduled for 12:00, 17:30, 19:00
09:00 · Newsletter Ready04 / 10

Thursday's newsletter, ready for your yes

Subject
Long October evenings, opened slowly
Thursday 15 October, 08:00 · 3,200 subscribers, all age-confirmed
  • Adult hosting only, no costume or party-trick imagery
  • All six links tested and working
  • Webshop stock covers 120 cases
10:30 · Stock Alert05 / 10

Lewes is running low before the peak

Classic Cuvée webshop, last 7 days46 bottles, +18%
Lewes stockist, Classic Cuvée7 bottles left
Already doneReorder note drafted for 2 cases
12:00 · Published06 / 10

A dinner party answer page went live

Which English sparkling wine for a Halloween dinner party
English sparkling for an autumn dinner party
Points to Fernmoor Classic Cuvée, with roast squash and a Sussex hard cheese
14:00 · Press Scan07 / 10

Independent shops are growing for English wine

WineGB · 13:40Independent retailers' share of English and Welsh wine sales grew from 6% to 9% between 2023 and 2024.

LinkedIn post on why we back our independent stockists this autumn, waiting for a yes.

15:30 · Spend Against Sales08 / 10

Ad money is landing where nobody stocks us

Search ads, areas without a stockist£210 last week, 2 sales
Search ads near 14 independent stockists£180 last week, 11 sales
Moved · live from 10:00, reviewed Friday
17:00 · End Of Day09 / 10

17:00: campaign on track at halfway

21pieces made today
24 minof your time
£2,350Webshop and stockist sales tied to the campaign this week. Campaign total £4,300 of a £9,000 target, 19 days left.
22:00 · Night Shift10 / 10

Overnight, the work carries on

Two short films of the chalk slopes in autumn light are scheduled for Wednesday and Friday. The press scan runs again, and tomorrow's briefing lands at 07:00.

That was Tuesday

Tomorrow it runs again.

24 minutes of your day. 31 pieces of marketing. Every one waited for your yes.

Book 15 minutesAsk it what goes out this week

Fernmoor Estate is a made-up brand and the numbers are demo data. See what the machine made for it: its kit. Every day of the week: all days. With you, the machine works from your own sales, stock and ad data.