Pasi's table at Ziild: two framed ads on the wall, a laptop playing an art director's brief, a yellow legal pad, and an empty chair. ZIILD

Everyone has the same Christmas poster.

These were briefed at this table

ChristmasHalloweenGame season
Brief us one wine. Three ideas for your wine shop, free.
How it works ↓

How it works

Great ideas aren’t made in a minute.

They take a while. Yours reach you within one working day.

  1. 01Take a seat.

    Name one wine or a moment: Christmas, game season, a weekly offer. Say it, or type it.

  2. 02We read you first.

    Your website, your rivals’ ads, what sells this month. The engine writes about 70 ads and throws most away.

  3. 03Pasi checks every one.

    You get three ideas. Our art director explains each one on a short film.

  4. 04You give each a dot.

    Green, yellow or red. A green one becomes a whole campaign.

Why every Christmas wine ad looks the same

Same fairy lights. Same 10% off.

A bottle in fairy lights. “Festive favourites.” 10% off a mixed case. Your customers see it from everyone. Wine merchants care. A marketing team just never added up for a wine shop.

It cost too much.

Most marketing is paid for before anyone sees it. You see ours first. You pay only if you approve it.

It took too long.

Someone had to run Meta, Google, Instagram and the email tool every day. Now you answer yes, or not this time.

It was too complicated.

Every tool needed its own expert. You know your wines, your customers and your taste. We know the tools.

Nobody knew what to push.

A guess is hard to pay for. We read what sells every day, at the UK’s biggest online wine sellers and at merchants like you.

After the green dot · Christmas 2026

One idea. The whole campaign. Three days.

You pay only if you approve it.

8newsletters to New Year, one per shop
40posts for Instagram and Facebook
12short videos for stories and reels
5pages: a gift guide and the Christmas searches you miss
8ads for Meta and Google
73pieces from one idea

Plus a sign-up on every page and a QR card for every till.

Your shops
Wine shops

Christmas campaign

73 pieces from your green idea. Ready in three days. Late? 10% off. Last start: 20 November.

£5,000 · only if you approve

Pays for itself at about 8 more bottles a day per shop.

Selling mostly online

Black Friday campaign

Five emails, a page, 12 ads, 25 posts and 6 videos. Then straight into Christmas. Last start: 13 November.

£5,000 · only if you approve

Pays for itself at about 220 more six-bottle orders.

Then, if it pays

The merchant CMO

A new campaign every month. Plus the weekly sends per shop, posts, pages, fine wine alerts and a report every morning.

From £5,000 a month

Founding merchants: £3,000 a month, locked for 12 months. First 5 only.

At £3,000, it pays for itself at about 7 more bottles a day per shop.

Prices ex VAT. Nothing goes out without your yes. Our sums: £15 bottles, a 30% margin, 40 days to Christmas, 30 days a month.

Running today

Already at work for the biggest wine importers in Finland and Sweden.

80,000readers get each newsletter in Finland
30+wine and recipe sites we run
210,000+times Google’s AI answers showed our pages in three months

Every recipe pairs a wine in stock. Every newsletter shows only what the reader’s nearest shop has.

Pasi Sipilä, founder of Ziild

Why I built it

“I’ve hired agencies and paid their bills. I’ve read the reports that said the campaign went well. So I built what I wanted: three ideas to pick from, my own eyes on every piece, and bottles counted against every send.”

Pasi Sipilä, Founder ·

Not for everyone.

Want marketing that shows up at the till? Take a seat. Or book 15 minutes with Pasi.

Book 15 minutes